In the hyper-competitive landscape of modern enterprise retail, marketing to a customer without knowing their in-store transaction history isn't just inefficie…
In the hyper-competitive landscape of modern enterprise retail, marketing to a customer without knowing their in-store transaction history isn't just inefficient—it's a recipe for rapid churn. For a national retail chain with over 120 brick-and-mortar storefronts and a rapidly growing e-commerce presence, the lack of data unification had become an existential threat. They were spending millions on ad campaigns that targeted customers with products they had already purchased in-store hours prior, while high-value physical buyers were treated as complete strangers when visiting the web application.
